Inside Intel's creative marketing powerhouse

from B2B Marketing Needs Don Draper · host True

Carolyn Henry is VP, CMO of Americas Regional Marketing at Intel and is the driving force behind their captivating marketing activations. Leading a team of over 70 marketers, she oversees strategies for consumer, commercial, gaming, and enterprise segments.With over 20 years of experience, Carolyn has mastered the art of simplifying complexity, delivering results, and leading high-performing teams. Her passion for shaping the future of technology aligns perfectly with Intel's mission to create a better world through advancements in AI, analytics, and cloud-to-edge technology.We discuss:The balance between creativity and delivering a clear, compelling messageHow to develop creative strategies that resonate with different personasHow Intel tracks and evaluates the impact of creative elementsCreating a culture of innovation and creativity within marketing teams

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This episode was published on June 7, 2023.

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