Inside JCPenney’s Recipe For Retail Success

What this episode covers

Technology has fundamentally altered retail shopping habits, as savvy customers know they can buy almost anything they want with a single tap of their smartphones. But JCPenney, the iconic American department store brand, says customers still value in-store shopping. For Marc Rosen, who had a long career at Levi Strauss & Co. and Walmart before taking over as JCPenney CEO in 2021, customer focus has been key. On this week’s episiode of Leadership Next, Rosen talks to Diane about back-to-school shopping, why customers don’t like to buy clothing where they get groceries, and about how technology continues to shake up retail. Leadership Next is powered by Deloitte.

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Frequently Asked Questions

How long is this episode of Leadership Next?

This episode is 32 minutes long.

When was this Leadership Next episode published?

This episode was published on September 10, 2024.

What is this episode about?

Technology has fundamentally altered retail shopping habits, as savvy customers know they can buy almost anything they want with a single tap of their smartphones. But JCPenney, the iconic American department store brand, says customers still value...

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