Inside LaLiga's North American Expansion Plans

from The Soccer Business Podcast · host Simon Evans

In this week's interview Nicolas Garcia Hemme, Managing Director of LaLiga North America, provides details on how the Spanish league has been sweeping up lucrative partnership deals with the likes of McDonalds and Walmart while continuing to grow their fan-base across the region. Is LaLiga replacing LigaMX as the preferred partner for brands looking to reach the Hispanic soccer fan in the USA? Plus Simon and Andre dive into the USL labor dispute and the latest NWSL valuations.

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This episode was published on March 6, 2026.

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