Inside Latin America’s Unscripted Boom – Live from Conecta

Episode 233 of the TellyCast: The content industry podcast podcast, hosted by Justin Crosby, titled "Inside Latin America’s Unscripted Boom – Live from Conecta" was published on June 20, 2025 and runs 28 minutes.

June 20, 2025 ·28m · TellyCast: The content industry podcast

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Summary

This week on TellyCast, Justin is reporting from Conecta Fiction & Entertainment in Cuenca, Spain — the heart of Hispanic TV content innovation. He’s joined by two of Banijay’s top executives shaping the future of unscripted in Latin America: Frank Scheuermann, Chief Content Officer of Endemol Shine Boomdog, and Marie Leguizamo, Managing Director of Banijay Mexico and US Hispanic. Frank unpacks why long-running formats are dominating in Mexico, the rise of celebrity-led content, and how d...

Episode Description

This week on TellyCast, Justin is reporting from Conecta Fiction & Entertainment in Cuenca, Spain — the heart of Hispanic TV content innovation. He’s joined by two of Banijay’s top executives shaping the future of unscripted in Latin America: Frank Scheuermann, Chief Content Officer of Endemol Shine Boomdog, and Marie Leguizamo, Managing Director of Banijay Mexico and US Hispanic.

Frank unpacks why long-running formats are dominating in Mexico, the rise of celebrity-led content, and how digital-first strategies are reshaping audience habits. Marie reveals why LOL (Last One Laughing) has become Prime Video’s most successful unscripted show globally, how to pitch in the region, and teases her new dating-meets-superfan format Star Crush.

Recorded live among the lightning storms of Castilla-La Mancha, it’s a frontline insight into how Latin America is redefining global unscripted.

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