Inside LinkedIn's 2026 B2B Trends Report with Danielle Hydro episode artwork

EPISODE · May 14, 2026 · 39 MIN

Inside LinkedIn's 2026 B2B Trends Report with Danielle Hydro

from LinkedIn Ads Radio

✨ Dive into our latest exploration, where we invited Danielle Hydro, LinkedIn B2B Institute, for an exclusive first look at the upcoming 2026 B2B Trends Report. From the rise of “bottle episode” events and employee advocacy’s “drip effect” to the unexpected ways professionals are embracing AI, this episode dives deep into the research shaping the future of B2B marketing.📝Special Episode Links:Danielle Hydro on LinkedInLinkedIn B2B TrendsBook a Consultation with Speedwork🔑 Key Takeaways:Learn why live events are becoming the “bottle episodes” of B2B marketing and how brands can extend their impact beyond the event itselfDiscover how employee advocacy creates a powerful “drip effect” that outperforms traditional company page engagementThe surprising reason AI power users are using Gen AI more for enjoyable tasks than repetitive work🕒 Timestamps:0:00 - Welcome to LinkedIn Ads Radio & introduction to Danielle Hydro1:35 - Danielle’s journey into research, behavioral economics & media insights3:24 - What the LinkedIn B2B Institute does & the idea behind “contrarian marketing”6:12 - Trend #1: “B2B’s Bottle Episode” explained10:11 - Why live events build stronger trust and relationships in B2B13:05 - How brands like HubSpot maximize pre-event and post-event content17:30 - Trend #2: The “Drip Effect” and employee advocacy19:33 - Why personal profiles outperform company pages on LinkedIn23:20 - The huge untapped opportunity behind employee networks27:00 - AI tools for simplifying LinkedIn content creation28:32 - Trend #3: “Alice in AI Wonderland”33:57 - How marketers can get more comfortable using AI34:50 - The surprising relationship between AI optimism and fear of replacement36:51 - Final thoughts on the 2026 B2B Trends Report & additional upcoming trendsFound this episode helpful?Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.→ Apple Podcasts HERE→ Spotify HERE~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

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Inside LinkedIn's 2026 B2B Trends Report with Danielle Hydro

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