Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

from Out of the Box · host ironSource Ltd

Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to accelerate mobile growth. They discuss LinkedIn's approach to preload marketing, the company's plans to capture new audiences, and tips for other apps looking to invest in preload marketing.

Episode metadata supplied by the publisher feed · Published May 31, 2021

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Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

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