Inside MAD//Sports: Cementing Sport’s Home at MAD//Fest

from The Game Plan: Inside the Business of Sport · host Sport Industry Group

In this episode of The Game Plan, Anna-Rose Gabbitass is joined by Ben Phillips (SVP Global Partnerships at MAD//Fest) and Erika, Client Services Director at Sport Industry Group, to unpack the growth of MAD//Sports.They discuss why MAD//Sports was created, how the MAD//Sports Clubhouse – Powered by Sportradar made its debut at MAD//North in Manchester, and why the event is designed to bring sport closer to the wider marketing industry.From athlete-led conversations to immersive brand activations, the episode explores how MAD//Sports is positioning sport inside the broader cultural and marketing landscape — and what to expect as it returns to London in 2026.Follow us on @sportindustry

Episode metadata supplied by the publisher feed · Published Mar 16, 2026

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Inside MAD//Sports: Cementing Sport’s Home at MAD//Fest

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This episode was published on March 16, 2026.

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