Inside Medspa Marketing: Tactics, Strategies, and Industry Insights with Middle Way Marketing

In this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their approach to reputation management and reviews. Both industry veterans offer valuable advice for med spa owners looking to improve their marketing strategies and for consumers seeking legit practices.   Reach out to Dr. Dee Email Dr. Kate Dee at [email protected] Check out the Medspa Mayhem website for More about Dr. Dee Upcoming appearances Links to buy the book on Bookshop, B&N, Amazon Press and Podcast info Glow Medispa in Seattle, WA Purchase Medspa Mayhem on Amazon   Reach Out to Middle Way Marketing Conner O’Rourke - CEO Brett Chikowski - COO Middle Way Marketing is a digital marketing agency focused on marketing for doctors and med spas. They are based out of Austin, TX and specialize in websites, SEO, Google PPC, social media content campaigns, videography, and photography. For inquiries please email [email protected] or visit www.middlewaymarketing.com.   Takeaways Foundational marketing is crucial for long-term success. High-quality personalized content is essential for attracting clients. Reputation management and reviews are vital for attracting new patients. Avoid marketing agencies that lease websites to clients. Word of mouth remains the most effective marketing strategy. SEO is essential for being discoverable online. Educating clients about marketing is vital for transparency. Understanding the marketing process helps set realistic expectations. Legitimate med spas prioritize patient education over sales.   Chapters 00:00 Introduction to MedSpa Mayhem 01:11 Meet the Middle Way Marketing Founders 01:59 Marketing Tactics for Med Spas 02:39 The Origin Story of Middle Way Marketing 06:15 Foundational Marketing Strategies 09:18 Challenges with Lead GenerationFind or Get Your Medspa Certified: https://medspaboard.com/ Grab Your Copy of Medspa Mayhem the Book Today: HERELearn about The MedSpa Board — the national registry that verifies legally compliant, doctor-led med spas.Find a certified provider near you → MedspaBoard.comWant the anti-aging essentials I actually use: Download my FREE  Gift GuideFollower Instagram: instagram.com/drkatedeePlease leave us a review on Apple Podcast: HERE Catch full podcast episodes on YouTube: https://www.youtube.com/@DrKateDeeGLOW Medspa - Seattle, WA: https://glowspaseattle.com/Disclaimer:  This podcast is for educational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before any aesthetic procedure.Med Spa Confidential with Dr. Kate Dee exposes illegal practices, compliance failures, and patient safety risks inside the medical aesthetics industry. Consumers learn how to find licensed injectors, avoid counterfeit products, and make safer treatment decisions. Med spa owners and providers get real accountability, industry standards, and a pa...