Inside Meta Reality Labs with Marketing VP Shachar Scott

Shachar has built and scaled global brands like Meta Reality Labs, Bumble, Snapchat, and Apple over her 20-year career. After graduating from UMass Amherst, she advocated for women’s rights with Planned Parenthood and shaped the brand for NCJW, a historic women’s organization. She later earned her Master’s in Strategic Communications from Columbia University, leading digital strategy for top New York agencies. At Apple, she led market strategy for their digital ad platform, and later served as Managing Director at West, before leading Global Brand Marketing at Snap. In 2020, she became Bumble’s VP of Global Marketing, then joined Meta Reality Labs in 2021 as VP of Marketing, overseeing VR, AR, and metaverse products. Shachar chairs the board of SAY.org, serves on TouchTunes’ board, and lives in Venice, CA, with her husband and twin children. Originally from Israel, she immigrated to the U.S. in 1985. In Her Words presents thoughtful conversations with leaders across entertainment from film and television to media and gaming and everything in between; as we talk about what it takes to make your mark in the industry, lessons these incredible people have learned along the way, and how they have found their way in an ever-changing environment.With in-depth conversations and pre-submitted listener questions, each episode provides candid advice for navigating today’s entertainment industry, giving listeners an inside look at how key players got their start, and guidance for building the necessary toolkit to bring careers to life in film, TV, music, theater, graphics, writing, animation and beyond. Listen on:  Spotify: https://open.spotify.com/show/5AfPfPQ2EPGuC1PhcqJpGW?si=fdb445a8906b49b4    Apple Podcasts: https://podcasts.apple.com/us/podcast/in-her-words/id1674672975     Audible: https://www.audible.com/pd/In-Her-Words-Podcast/B0BWYXYBF6?action_code=ASSGB14908       Find us on: Instagram: https://www.instagram.com/women_in_entertainment/   Facebook: https://www.facebook.com/womeninentertainment   Twitter: https://twitter.com/InHerWords_WIE