EPISODE · Apr 6, 2026 · 52 MIN
Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
from The Art of Online Business · host Kwadwo [QUĀY.jo] Sampany-Kessie
Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help We talk through why her order bump converted at 50%, how her upsells performed, and what happened when she tested a new kind of ad that looked promising but quietly lowered buyer quality. This conversation is part funnel breakdown, part mindset check, and part live troubleshooting session on what to keep, what to change, and how to think when your ads stop behaving. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelMichelle Knight's Links:Connect with Michelle on InstagramSubscribe to Michelle's YouTube
What this episode covers
Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help We talk through why her order bump converted at 50%, how her upsells perfo...
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Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
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