Inside Microsoft's AI Strategy for Brands

AI is redefining how consumers search, shop, and discover brands online. In this episode of AdLab, Gavin sits down with CP McBee, North American AI Advertising Director at Microsoft, to discuss AI-powered commerce, Brand Agents, Microsoft Clarity, and what brands should be doing today to prepare for the future of search. Plus, in this week's Hot Headline, Gavin and LP's Adam Gilbert discuss why your website should be treated as part of every marketing campaign and how optimizing the customer journey can improve ROI.