Inside Moët Hennessy’s Marketing Playbook | Regan O'Kon, Why Some Brands Last 100 Years

Centuries of champagne and cognac tradition don’t survive on heritage alone. Regan O’Kon, SVP of Commercial Marketing at Moët Hennessy USA, shows how iconic maisons like Dom Pérignon, Hennessy, and Belvedere evolve through cultural moments, rituals, and innovation.From U.S. Open activations to music festivals and new serves like the Henny Rita, this is how luxury brands stay relevant while protecting their legacy.