Inside Moët Hennessy’s Marketing Playbook

What this episode covers

Centuries of champagne and cognac tradition don’t survive on heritage alone. Regan O’Kon, SVP of Commercial Marketing at Moët Hennessy USA, shows how iconic maisons like Dom Pérignon, Hennessy, and Belvedere evolve through cultural moments, rituals, and innovation.From U.S. Open activations to music festivals and new serves like the Henny Rita, this is how luxury brands stay relevant while protecting their legacy.

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Frequently Asked Questions

How long is this episode of BRANDED Leaders?

This episode is 24 minutes long.

When was this BRANDED Leaders episode published?

This episode was published on September 26, 2025.

What is this episode about?

Centuries of champagne and cognac tradition don’t survive on heritage alone. Regan O’Kon, SVP of Commercial Marketing at Moët Hennessy USA, shows how iconic maisons like Dom Pérignon, Hennessy, and Belvedere evolve through cultural moments, rituals,...

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