Inside Music’s Brand Machine - Kerry Gordy

My guest today is Kerry Gordy, a name woven into the fabric of modern music and a force in his own right at the intersection of brand, culture, and intellectual property. Yes, he’s the son of Berry Gordy, but Kerry’s career stands on its own merit. He grew up inside the Motown ecosystem, managed Rick James through his comeback years, played a pivotal executive role at Prince’s Paisley Park Records, and helped architect one of the most important independent moments in music history with The Most Beautiful Girl in the World. Beyond music, Kerry has become a leading advocate for artists’ rights, pioneering copyright termination strategies that have helped creators reclaim ownership and long-term value. I met Kerry years ago when we were both speaking at Harvard, and from that moment on we’ve been brothers. This conversation is a rare blend of history, hard-earned lessons, and real-world insight into how brands, artists, and legacies are actually built.