Inside Myths of Strategy: Evidence-Based Strategy with Prof. Jérôme Barthélemy

Dr. Jérôme Barthélemy, Professor of Strategy and Management at ESSEC Business School, challenges widely held assumptions about how strategy and innovation really work, drawing on research, vivid cases, and contrarian examples from his book Myths of Strategy. In this conversation, he shows that breakthrough ideas often come from recombining existing elements rather than chasing the latest technology, that formal roles like Chief Strategy Officer or neat management formulas rarely guarantee results, and that strategy is ultimately an educated guess made under uncertainty. Through stories such as Nespresso’s risky pivot, the dangers of survivorship bias, and evidence on investing through recessions, he urges leaders to think critically, beware seductive management fads, and rely on evidence and thoughtful recombination instead of simplistic recipes for success. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Jérôme Barthélemy offered thoughtful perspectives from his acclaimed book, “Myths of Strategy”, in his conversation on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.