Inside Native by Numa: The rise of the flexible, frictionless stay

In this episode we speak to Philip Lassman, managing director UK&I at Numa. Philip spoke about the lessons learned from his time at Hilton, IHG and Accor, and how his early roles have shaped his leadership approach, the rise of aparthotels and why guests are increasingly seeking flexible and locally connected stays, how Native by Numa sites root themselves in their local neighbourhoods, and Philip’s plans for growing the Numa brand. This episode is also brought to you by Howden, the global insurance broker. Whether you run a boutique hotel, independent B&B, or international hotel group, there are 101 reasons why Howden’s great for you. From tailored policies to true peace of mind, Howden is here to back your business every step of the way, so you can focus on what matters most: delivering exceptional guest experiences.