Inside natural product investments and innovation

In this episode of The Natural List, co-host Jessica Rubino shares highlights from the Nutrition Capital Network (NCN) Fall Investor Meeting, where entrepreneurs and investors gathered to explore innovations and business strategies in the health and wellness industry. Jessica discusses the shift in the investment landscape, with investors now focusing on profitability over fast growth. Plus, how can brands balance capital efficiency with ESG and sustainability commitments? As for trends, Jessica recapped NCN's top picks: women’s health, multi-functional products and science-backed ingredients and technologies. While some may question the possibility of innovation today, advancements in regenerative practices, new-to-market solutions and AI show ingenuity are thriving.   Jessica also highlights key concerns for CPG CEOs, including rising tariffs, labor challenges and the high costs of retail partnerships. Despite these hurdles, optimism is strong, with Newtopia Now a proven hub for innovation and the Natural Products Expo West NEXTY Awards just around the corner. Brands, don’t forget to submit your NEXTY nominations by Dec. 2!