Inside NetApp’s Growth Strategy with Business Leader and CMO Gabie Boko - OTR #033

In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses how understanding customer needs and leveraging data are key to driving transformation in the industry. She delves into NetApp’s Intelligent Data Infrastructure (IDI) strategy, which integrates cloud and data solutions to support AI and security workloads. Gabie also offers invaluable advice for marketers, stressing the importance of balancing tactical execution with strategic contributions, fostering internal collaboration, and setting realistic expectations. Tune in to hear how marketers can focus on metrics, maintain agility, and build trust with customers to create meaningful partnerships.