Inside NRF 2026: Retail’s Big Show

In this special TechBytes episode, Rob Grimes is joined by Susan Newman, Senior Vice President of Events Strategy at the National Retail Federation, for a behind-the-scenes look at NRF 2026: Retail’s Big Show and the growing convergence of retail and foodservice. Susan shares why the Big Show has become the “Super Bowl of retail,” drawing 40,000 attendees from over 100 countries, and explains how foodservice innovation now plays a central role across the event. From AI-focused stages to the Foodservice Innovation Zone and immersive activations like the Pit Stop, this conversation offers a must-hear preview of the technologies, experiences, and connections shaping the future of retail and hospitality.