Inside Ourside: The Fragrance Brand Redefining Luxury & Clean Beauty with Founder Keta Burke-Williams

Send us Fan MailIn this episode of Shelf Talks, host Roberta interviews Keta Burke-Williams, founder of Ourside Perfume, who shares her journey from a traditional career path to launching a unique fragrance brand. Keta discusses her early influences, the challenges of breaking into the fragrance industry, and the importance of storytelling in her brand. She highlights the significance of consumer feedback, the transition from D2C to retail, and her experiences with Credo Beauty and Bergdorf Goodman. Keta also shares insights on funding, marketing strategies, and her vision for the future of Ourside Perfume.Chapters00:00 Introduction to Keta Burke-Williams and Ourside Perfume01:01 Keta's Journey: From Ohio to Entrepreneurial Spirit03:01 The Research Phase: Learning the Fragrance Industry05:17 Developing the First Product: Moondust Fragrance08:38 Initial Launch and Consumer Feedback10:33 Building the Brand: From Concept to Launch11:26 Retail Strategy: Entering Credo Beauty14:14 Navigating Retail Challenges and Inventory Management17:14 Funding the Venture: Grants and Angel Investors18:28 Launching a Brand: The Journey Begins20:14 Navigating Retail Challenges22:05 Understanding Customer Dynamics23:47 Breaking into Luxury Retail26:24 Marketing Strategies for Different Retailers28:11 Building a Supportive Team30:46 Future Plans and Community Engagement32:35 Retail Readiness: Key InsightsLinks:Ourside Website: https://ourside.nyc/Ourside Instagram: https://www.instagram.com/ourside.nycEmail Ourside: [email protected] in Credo and Bergdorf Goodman Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book