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Inside-Out Communication: Engaging Employees First and Then Stakeholders episode artwork

Jul 29, 2024 27 min

Inside-Out Communication: Engaging Employees First and Then Stakeholders

from Frictionless Marketing

In this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures. Tanya also delves into the challenges of balancing diverse stakeholder expectations, the significance of employee-centric communication strategies during restructuring, and the ongoing brand refresh project at Biogen. Reflecting on the evolving role of communications professionals, Tanya provides valuable insights on fostering creativity, resilience, and effective communication in a global, dynamic corporate environment. 00:00 Introduction to Frictionless Marketing 00:05 Meet Tanya Wymer: A Journey in Corporate Communications 01:08 Tanya's Early Inspirations and Career Path 02:45 Awards and Transformational Work 04:10 Balancing Transformation and Stakeholder Expectations 05:18 Internal Communication Strategies at Biogen 07:31 Employee-Centric Culture and Brand Refresh 15:15 Global Communication Challenges and Strategies 23:38 Creating a Productive and Creative Team Environment 25:37 Looking Ahead: Exciting Projects at Biogen 26:46 Conclusion and Closing Remarks Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide. Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.

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How long is this episode of Frictionless Marketing?

This episode is 27 minutes long.

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This episode was published on July 29, 2024.

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