Inside Out: How U of U Health Engaged Internal and External Audiences in the Age of Disinformation

It's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? During this session, you'll find out how U of U Health grappled with this issue during Covid-19, and how those critical years shaped a communications strategy -- from the inside out -- that has built a foundation of trust among patients, faculty and staff.