Inside Pennylane : Comment est structurée l'équipe PMM | Benjamin Riveline | COULISSES

Benjamin, Group PMM nous raconte les coulisses de l'organisation Product Marketing chez Pennylane, l'une des licornes françaises dans la Fintech.Découvrez👉 La structure l'équipe PMM au sein de l'équipe produit👉 Les rituels entre PMM et avec les équipes Produit et Sales👉 Pourquoi Pennylane est passé du marketing au produit👉 L’impact du scale de Pennylane sur l’évolution du rôle de PMM👉 Sa vision du Product MarketingDans le prochain épisode, Benjamin nous parle de recrutement pour aider👉 Les recruteurs à mieux recruter les profils PMM👉 Les talents PMM à se poser les bonnes questions et à bien se préparer pour réussir leurs entretiensN'oubliez pas de vous abonner pour ne pas louper la sortie de l'épisode !RESSOURCES 🛠️Retrouve Benjamin sur Linkedin Retrouve un résumé écrit des épisodes avec ma NewsletterCONTACTEZ-MOI 👋Écris-moi sur LinkedinAbonne-toi au compte Product Marketing StoriesSOUTENEZ LE PODCAST GRATUITEMENT 🙏Abonne-toi 🔔Laisse un avis et 5⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le !Ici on parle : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • IA • freelance • audience • chatgpt • email marketing • saas tech • B2B • B2C • use-cases • positioning • best practice • product management • pricing • founding PMM • competitive intelligence • concurrence • insights • marketing mix • stratégie marketing • Tendances • Marketing Produit • design • digital transformation • influence • fintech • Intelligence Artificielle • Strategy • Marketing produit • CRM • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • PennylaneHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode is 14 minutes long.

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This episode was published on February 27, 2025.

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