Inside Political Science #016 – Politics in the Digital Age: Social Media, Ads and More

Kamala on Fox News, Arnold Palmer and McDonald’s french fries: media coverage of politics isn’t simple anymore. Candidates are exploring digital content creation more than ever before and it’s making it hard to keep up. For the last time before the election, Kirby and Todd give their perspectives on the presidential campaigns. Guest Katie Searles joins from South Carolina to discuss how the media is grappling with two different personalities - Trump because he’s tough to predict and Harris because some say she’s too scripted. The crew discusses the digital age and why content strategy is now a part of politics. Plus, why this election will be written about in textbooks for years, why Democrats are experimenting with data and how microtargeting plays a role in digital political marketing. Finally, Kirby and Todd wrap up with a few things to watch just a few days before decision day. For more on this show and to listen to past episodes, visit tx.ag/insidepoliticalscience.