Inside RDC 2025: How Roblox Is Courting Pro Developer

Jen Donahoe is joined by Joe Ferencz (GameFam) and Stephen Dypiangco (Max Power Gaming) to break down the biggest takeaways from Roblox Developer Conference (RDC) 2025. The crew digs into Roblox’s massive milestone of 112M DAUs, the 8.5% bump in the developer exchange rate to lure in more professional talent, and the new “ad flywheel” that streamlines campaigns while adding rewarded video into the mix. They also tackle the tricky business of bringing IP into Roblox, how AI is supercharging UGC, and why the company is doubling down on safety with 100+ new tools and policies. 00:18 Roblox's Growth and Platform Dominance00:51 Overview of RDC 202504:39 RDC Vibes and Attendee Insights09:48 Roblox's Monetization and Developer Payouts18:21 Advertising and Rewarded Video Innovations26:29 Brand Integrations and Campaigns on Roblox28:34 Integration vs Standalone Brand Experience30:46 Rewarded Video and Its Benefits32:22 Challenges with Brand Hubs on Roblox36:26 New IP Platform and Licensing42:53 AI Tools for Developers and Players46:11 Roblox Moments: TikTok Meets Roblox50:38 Safety Measures and Brand Concerns53:31 Roblox's Growing Influence