Inside Retail Media: Rapid Growth & Building Calm in Chaos with Claire Wyatt, The Trade Desk

What does it take to lead in one of the fastest-growing, high margin areas of advertising and retail?In this episode of Candid with Candidates, Jennifer Hahn sits down with Claire Wyatt, GM of Client Services & Retail at The Trade Desk, to discuss her career path from would-be NASA engineer to retail media leadership and the lessons she’s learned along the way.Claire shares how she:Transitioned from an equity analyst to retail media in what we call a “slingshot move”Scaled Albertsons’ retail media team from 6 to 50+ while creating stability in an “always sprinting” area of the businessHas built an incredibly recognizable personal brand and professional network in an authentic wayFound the best job she’s ever had at The Trade Desk - hint, it wasn’t by applying for the job onlineUses conferences and community building as powerful tools for industry connection and mentorshipWhether you’re interested in retail media, executive leadership, or navigating bold career transitions, Claire’s insights offer a clear look into how to grow, adapt, and lead in a dynamic industry.🎧 Listen now to learn how strategic leadership, authentic networking, and brand-building can shape both a business and a career.Guest Links:Connect with Claire Wyatt :  https://www.linkedin.com/in/clairewyatt/ Explore The Trade Desk: https://www.thetradedesk.com/ Next Steps:Enjoyed the episode? Please subscribe, leave a review, and share it with someone building their career in retail.For more behind-the-scenes stories and career advice follow Jenn on LinkedIn