Inside S. Kidman's handcrafted Aussie country wear

S. Kidman is an Australian clothing brand specialising in handcrafted hats, boots and country wear, inspired by cattle king Sidney Kidman who became Australia's biggest landowner starting in 1899. Each custom hat takes three to five hours to create through a detailed process including steaming, sanding, burning and shaping. The brand is opening a new flagship store in Brisbane's Eagle Street in late August and is partnering with Hancock Prospecting to support Australian athletes at the Commonwealth Games.See omnystudio.com/listener for privacy information.