Inside San Francisco's women's sports boom

Five years ago, the Bay Area didn't have a women's pro sports team. Now, the Golden State Valkyries are the first $1 billion women's sports franchise and the region has been transformed into a capital of opportunity. In a special episode of "Section 415," host Kerry Crowley spoke with Valkyries president Jess Smith and San Francisco Signal president Stephanie Martin on the factors driving the local boom and how they're approaching the process of building franchises from the ground up and handling the inevitable challenges along the way. 0:00 Intro 1:20 Why Jess Smith bet on San Francisco and the Valkyries 3:06 Why Stephanie Martin is betting on pro volleyball in San Francisco 6:51 Behind building the Valkyries' brand identity 9:02 Building the Signal's brand and name 12:20 Facing challenges & preparing for growth and adversity 14:13 Jess's vision for women's sports in 5-10 years 16:06 Stephanie's vision for The Signal and pro volleyball's future 17:59 Credits Learn more about your ad choices. Visit megaphone.fm/adchoices