Inside Sephora’s Plan To Win At Retail In The Age Of Beauty Influencers

Platforms like TikTok, Instagram, and YouTube have become key drivers for trends in the beauty space in recent years. The power of beauty influencers shows no sign of slowing down, according to president and CEO of Sephora North America Artemis Patrick, this week’s guest on Leadership Next. After spending the bulk of her career at the LVMH-owned company, Patrick, who became North America CEO in April, is now the first woman to lead the brand. She talks about Sephora’s push to modernize its stores, industry trends, the importance of DEI at Sephora, and how her time in foster care as a child helped her become an empathetic leader. Leadership Next is powered by Deloitte.