Inside Sports City USA With Kelly Walker

You drive right past it. Every road trip, every time. A skyline going up north of Dallas, and you tell yourself you will stop next time. Sound familiar, amiga? Kelly Walker is the woman who wants you to pull in. As Communications Manager for Visit Frisco, she is the one who brings media, creators, and podcasters to town and hands them the itinerary that changes their mind. She started as a coordinator, grew into media relations, and she is the partner who brought the Latina Leadership Podcast to the Dallas Cowboys studio at The Star. She also happens to be a lifelong sports obsessive, which is a useful thing to be in a city that made sports its whole identity. In this one, Kelly maps out Sports City USA, what Frisco is building for the 2026 World Cup, and what leadership looks like when your title does not say manager. You walk away with a real plan for a getaway, not a brochure.