Inside Spring 2026 Events: Looking at the Data

What this episode covers

In this episode, BetterUnite CEO & co-founder Leya Simmons is pulling back the curtain on data from hundreds of BetterUnite customer events this past spring to show you exactly what happened. She is breaking down what worked, what fell flat, and what to do differently this fall. You will see the patterns behind the events that overperformed, the common mistakes that quietly cost organizations revenue, and the concrete moves you can make now so your next event lands in the first column, not the second.If you run events, sit on a development team, or carry a fundraising number this year, this is the benchmark conversation to listen to.

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