Inside SRAM’s DEI Revolution | Meet the Woman Changing Cycling from Within | Angela Craft Williams, Vice President of Talent and Inclusion at SRAM

In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Angela Craft Williams, Vice President of Talent and Inclusion at SRAM, to explore how one woman is reshaping the culture of cycling from the inside out.Angela shares deeply personal experiences — from confronting racial bias as a student to empowering the next generation of women engineers and leaders of color in the cycling industry. Her journey from “a closed door” to opening thousands for others is a testament to the power of intentional leadership, allyship, and courage.Together, they discuss what it means to build equity-driven cultures, how representation transforms innovation, and why diversity in cycling isn’t just about fairness — it’s about the future of the sport and business itself.If you’ve ever wondered how inclusion fuels innovation or what real leadership looks like in action, this episode is a must-listen.If this episode inspired you, follow the Ride To Success Podcast and leave us a review. Your feedback helps us share more stories that celebrate diversity, innovation, and the people shaping the future of cycling.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening