Inside Superdigital's "Anti-Agency" Approach With Biz Hennigan

from The Marketing Agency Leadership Podcast · host Biz Hennigan, Kevin Hourigan

Biz Hennigan is a Partner and General Manager at Superdigital, a creative agency known for shaping brand identities and producing engaging content for notable clients like Microsoft Xbox. With over 15 years of experience, Biz has leveraged her deep understanding of consumer behavior to achieve significant growth for Superdigital, including leading the agency's efforts in managing Xbox's global TikTok channel. She is known for her unique "anti-agency" approach, which focuses on strategic insight, agile creativity, and exceptional client service.

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This episode is 22 minutes long.

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This episode was published on December 11, 2024.

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