Inside SXM Festival: &Friends, From Coachella to SXM Festival — DJ Culture, Wellness, Touring Life & Building a Global Sound

In this episode, we sit down with &Friends, DJ, producer and global collaborator to explore the reality of life inside the electronic music industry, from playing stages like Coachella to performing at SXM Festival. Recorded live on the island of Saint Martin, this conversation goes beyond music. It’s about mindset, wellness, creativity and staying grounded in an industry that moves faster than ever. &Friends shares how journaling became a key part of his creative process, why slowing down is essential in a fast-paced touring lifestyle, and how chasing “more, more, more” can quietly disconnect artists from why they started in the first place. We also dive into the philosophy behind the &Friends project — a collaborative, global approach to music that blends influences from the Middle East, Africa, Europe and beyond. From working with vocalists around the world to building a unique sound rooted in emotion, rhythm and storytelling, this is a masterclass in modern electronic music creativity. Along the way, we explore festival culture, the SXM experience, and what it really means to create connection through music — whether that’s playing intimate rooms or closing major stages in front of thousands of people. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Trailer 01:15 – Welcome to Loud&Unfiltered: Live at SXM Festival 02:11 – Meet &Friends: DJ, Producer, Collaborator 03:13 – Touring Life, Mental Health & Journaling Practice 05:25 – Slowing Down, Presence & Coachella Perspective 07:07 – Inside the &Friends Project: Community & Collaboration 10:49 – Saying No: Authenticity in a Toxic Music Industry 14:10 – Lebanon Home Base & The Reality of Middle Eastern Hospitality 16:21 – Signature &Friends Sound: Melodic, Afro‑Influenced, Joyful 19:12 – Crafting 3‑Hour Sets: Emotional Journey & Track Selection 21:05 – SXM Festival, Caribbean Crowds & Island Vibes 24:14 – Wellness on Tour: Gym, No Alcohol & Science‑Based Fasting 27:14 – Favourite Places, Life‑Changing Clubs & Egyptian Euphoria 29:37 – Festival Survival Tips & Closing Thoughts