Inside the $10M Vodka Journey: IV20's Bold Ambitions

Welcome to another exciting episode of the Open Bar Podcast, where we serve up conversations straight with no chaser! In this episode, your hosts C4 and the favorite bar Bay are joined by Stephen Mitz, the dynamic founder and CEO of IV20 Vodka. Get ready to dive inside the $10M Vodka Journey and discover IV20's bold ambitions. Join the fun as Stephen shares the fascinating story behind IV20, from its unique 420-themed launch to the innovative cannabis-inspired vodka flavor. You'll hear about the creative bottle design, crafted to resemble a lit joint, and the extensive research that went into perfecting the taste. In this lively and humorous chat, we cover topics like entrepreneurship, personal branding, and the art of vodka crafting. Don't miss out on discovering how IV20 is shaking up the spirits world with its distinctive terpene-infused taste. Don't forget to subscribe, like, and share this episode with your friends! Follow us on Instagram for more behind-the-scenes content and updates. Got questions or topics you'd like us to cover? Email us at [email protected]. Thanks for tuning in, and stay connected for more engaging episodes! Cheers! CHAPTERS: 00:00 - Intro 00:40 - How IV20TP Vodka Started 06:38 - What is Turpines 13:44 - Getting High Noë 17:20 - What’s In The Vodka 18:46 - Round 2: Lemon Drop 20:51 - Pronunciation of I20 22:55 - Being a New Spirit Owner 26:35 - First Business Venture 35:01 - Future Plans for Toking 37:09 - Where to Find Toking 49:10 - Revenue Insights 49:55 - Building Multiple Revenue Streams 53:40 - Monthly Gigs Overview 56:20 - Fundraising Amount 59:00 - Finding Your Path 1:00:04 - Getting Fun 1:05:40 - Sober October 1:10:12 - Where to Find You 1:10:55 - Speed and Open’s Relationship 1:11:51 - Outro Support this podcast at — https://redcircle.com/bar-talk-at-open-bar-podcast/exclusive-content