Inside The 2026 PGA Merchandise Show

Send us Fan MailA week at the 2026 PGA Show can feel like standing in a golf-tech firehose—demos, debates, and a thousand new claims. We cut through the noise with a coach’s eye, sharing what truly matters: tools that measure well, connect cleanly, and turn data into better shots. From presenting alongside leaders in biomechanics to late-night Open Forum exchanges, the theme is clear—measurement is only as valuable as its application.We break down the biggest moves in integrated systems. Trackman’s markerless 3D inside its platform points toward a unified stack of launch monitor, motion capture, and force plates, helping players see movement and numbers in one place. Foresight’s software overhaul delivers crisper visuals and smarter practice modes that make sim sessions more productive. On the ground-force front, Smart2Move’s companion app could change remote coaching by putting session data in the player’s hands for easy sharing and review.Short game lovers get real upgrades too. Steven Sweeney’s putting insights—stroke arc and face control—pair with the Genius Ball’s readable metrics on skid, bounce, and roll to make practice measurable and fast to improve. We also reality-check the handle-force sensor space: if graphs don’t reflect expected pressure changes at transition, the model isn’t ready. And yes, spikes are back for a reason—more friction often means better force, stability, and contact. On the club front, drivers are maxed on speed, so the true gains come from fitting, forgiveness, and straighter flight in the new 10K MOI era.Amid all the tech, we still celebrate the soul of the game—walking, persimmon woods, and the quiet craft of strike and flight. The future won’t replace coaches with AI; it will empower coaches who can translate measurement into motion and motion into ball flight. If you love clear insights, honest takes, and practical ways to train smarter, you’re in the right place.Enjoyed this episode? Subscribe, share it with a golf friend, and leave a quick review so more players and coaches can find it. Got a topic you want us to tackle next? Send us your ideas and let’s build your best season.Website : measuredgolf.com Instagram : @measuredgolf | @theforceplateguy Contact Us : [email protected]