Inside the $500 Million Influencer Agency That Brands Can't Ignore

Lucas and Luna unpack the rise of influencer marketing agencies that are scaling like talent management firms—with a specific focus on one that now manages over 2,000 creators and has brokered deals worth half a billion dollars. They break down the agency's commission structure, how it vets creators beyond follower count, and why brands are signing multi-year retainers instead of one-off posts. Plus: the hidden tension between creator autonomy and brand control, and what the model means for the next wave of influencer talent. #InfluencerAgency #CreatorEconomy #BrandDeals #TalentManagement #MarketingStrategy #InfluencerMarketing #Sponsorships #ContentCreators #BrandPartnerships #Scale #CommissionModel #RetainerDeals #CreatorAutonomy #VettingProcess #BusinessPodcast #MarketingPodcast #FexingoBusiness #InfluencerIndustry Keep every episode free: buymeacoffee.com/fexingo