Inside the AI Revolution with Secret Level — Jason Zada and Eric Shamlin

Jason Zada and Eric Shamlin lead the team at Secret Level, an AI-native entertainment studio that’s exploring new frontiers in storytelling. They made waves this past winter when they created a TV commercial for Coca-Cola with generative AI, which sparked many conversations about AI’s role in the future of creativity. Today, Jason and Eric pull back the curtain on the advantages and challenges of this new technology that's helping artists dream bigger and move faster.To learn more, visit our website at fost.org. --© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Jason Zada, Eric Shamlin, Sara Hougan, April Gardner, Caitlin Fisher, Renuka Sastri, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.