Inside the Alpine Resort Where Mindfulness and Enjoying Life Coexist Naturally - Daniel Lauber, CERVO

In this episode, we're learning from Daniel Lauber, founder of CERVO Mountain Resort, in a conversation with our innovation correspondent Matthias Huettebraeuker about reimagining what hospitality can be today. Daniel shares how CERVO evolved from a modern hunting lodge concept into a holistic “way of living” rooted in community, culture, and connection. He explains why mindfulness and enjoying life can naturally coexist, what authenticity really means beyond alpine clichés, and how design, rituals, and programming can create meaningful spaces for guests, staff, and locals. For hospitality leaders, this episode offers a deeply thoughtful look at innovation, guest expectations, and the human side of building a resort that feels alive. A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands