Inside the American Weather Enterprise Association episode artwork

EPISODE · Mar 11, 2026 · 35 MIN

Inside the American Weather Enterprise Association

from Weather Geeks

Guests: Doug Hilderbrand & Jennifer Sprague-HilderbrandWhen you think about the weather world, you might picture satellites spinning overhead, supercomputers crunching data, or meteorologists trying to explain that yes, the cone is not the size of the storm. But behind all of that is a whole community of people working together to keep us informed and safe. Today, we’re joined by two people who know that ecosystem better than almost anyone: Doug and Jennifer Hilderbrand, co-founders of the American Weather Enterprise Association. Together, they’re building a space where the public, private, and academic sectors can actually talk to each other — and maybe even agree on a few things — to strengthen the entire weather community. We’ll dive into why they launched the association, what they hope to change, and how collaboration can help us all navigate a future with more complex storms, more data, and more demand than ever.Chapters00:00 Introduction to the Weather Community03:04 Personal Journeys into Meteorology06:03 The American Weather Enterprise Association Explained07:56 The Importance of Economic Valuation in Weather13:16 Break 113:45 Building a Strong Foundation for the Future20:00 Advocacy and Engagement with Policymakers25:50 The Personal Dynamics of Building an Organization26:30 Break 232:02 Conclusion and Future DirectionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Marshall Shepherd interviews Doug and Jennifer Hildebrand about the launch of the American Weather Enterprise Association (AWEA). They discuss the importance of collaboration across sectors, the need for a unified voice, and the strategic steps to strengthen the weather enterprise for future challenges and opportunities.

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Inside the American Weather Enterprise Association

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This episode was published on March 11, 2026.

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Guests: Doug Hilderbrand & Jennifer Sprague-HilderbrandWhen you think about the weather world, you might picture satellites spinning overhead, supercomputers crunching data, or meteorologists trying to explain that yes, the cone is not the size of...

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