Inside The Billions Spent on World Cup Brand Deals with Ricardo Fort

from The Soccer Business Podcast · host Simon Evans

Former top Coca Cola and Visa sports sponsorship executive Ricardo Fort joins the pod to reveal the inner workings of the business, ambush marketing and why AI firms could be at the forefront of the next wave of mega-deals around the World Cup.

Episode metadata supplied by the publisher feed · Published Jun 12, 2026

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Inside The Billions Spent on World Cup Brand Deals with Ricardo Fort

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