Inside The Billions Spent on World Cup Brand Deals with Ricardo Fort

from The Soccer Business Podcast · host Simon Evans

Former top Coca Cola and Visa sports sponsorship executive Ricardo Fort joins the pod to reveal the inner workings of the business, ambush marketing and why AI firms could be at the forefront of the next wave of mega-deals around the World Cup.

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This episode is 40 minutes long.

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This episode was published on June 12, 2026.

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