Inside the Business of Nike

PODCAST: We examine the business of Nike on this week’s edition of Sports Business Radio. In the past year, Nike’s stock price has dropped from $123 a share to a low of $71 dollars a share. In late June, Nike lost $28 BILLION in shareholder value in a single day. This has resulted in mass layoffs for the footwear and apparel giant. What are the factors that have led to Nike’s business woes and what needs to be done in order to turn the business around? Michael Sykes (@MikeDSykes), author of the “Kicks You Wear” newsletter, joins us for a deep dive into the business of Nike. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week’s edition of Sports Business Radio is presented by Matsing (www.matsing.com). Matsing’s antennas are deployed in over 100 venues globally, including 50% of NFL venues, 35% of NBA and NHL arenas, several F1 race tracks and even at the upcoming 2024 Olympics in Paris. Venues such as AT&T Stadium (home of the Dallas Cowboys), Alegiant Stadium (home of the Las Vegas Raiders and Super Bowl LVIII) and Amalie Arena (home of the Tampa Bay Lightning) all have Matsing’s innovative lens antennas. For more information on how Matsing can help your venue, visit www.matsing.com or email Tracy Salazar at [email protected]. Matsing is the Exclusive Antenna Partner of Sports Business Radio. #Nike #Footwear #Apparel #SportsBusiness Learn more about your ad choices. Visit megaphone.fm/adchoices