Inside the Business of Pepper Spray with Alex Caruso, Owner-Operator of POM Industries

Alex Caruso is the owner-operator behind POM Industries, the maker of POM pepper spray. After starting the business 8 years ago with $30K, he's since scaled to $5M in revenue through sheer grit, guerilla marketing and the support of industry veterans. In this interview, we dig into:* The process of launching a manufactured product* Challenges of marketing pepper spray* Role of industry advisors and conferences* Streamlining the manufacturing processWhere you can find Alex and POM:* LinkedIn: https://www.linkedin.com/in/alexander-caruso-a0569899* Instagram: @pompepperspray* Website: pompepperspray.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit smb15.substack.com