Inside the buyer's brain
from Amtower Off-Center
Lee Frederiksen, managing partner of Hinge Marketing, joins host Mark Amtower on this week's Amtower Off Center to discuss some of the challenges facing subject matter experts, including difficulty they have in maintaining brand equity and awareness.
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How long is this episode of Amtower Off-Center?
This episode is 43 minutes long.
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This episode was published on December 10, 2018.
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