Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact

from Future of Finance Marketing · host Jason Keath

Host Jason Keath speaks with Allen Plummer, Global Head of Content at The Carlyle Group, about how the firm strategically uses owned media, LinkedIn newsletters, podcasts, and video content to build influence in private markets.Timestamps:02:41 - Owned media06:26 - LinkedIn newsletters09:20 - Podcast content15:39 - Video and multimedia19:27 - High-production vs low-fi26:01 - Is YouTube underutilized in finance marketing?29:51 - AI impact on discovery32:28 - Career lessonsResources & Links:* The Carlyle Group: https://www.carlyle.com* Allen Plummer on LinkedIn: https://www.linkedin.com/in/allenplummer* Future of Finance Marketing Podcast: https://futureoffinancemarketing.com/Join The Conversation:Subscribe to Future of Finance Marketing on Apple Podcasts, Spotify, or other podcast platforms.Connect with Jason Keath on LinkedIn for more insights on finance marketing trends: https://www.linkedin.com/in/jasonkeath This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe

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This episode is 35 minutes long.

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This episode was published on April 29, 2025.

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