Inside the Cloud

A core tension at the center of many environmental debates has to do with our relationship to technology. After all, the environmental movement that arose in the 1960s was propelled by a desire to "get back to nature," but these days we have an increasingly hard time escaping technology. It's somewhat ironic, therefore, that we use the language of nature to describe so many aspects of the digital universe. Probably the best current example is the mysterious "cloud," which has become so critical for modern computational systems. In this short piece, we examine the environmental footprint of the cloud, and we dig into the language the describes the products coming out of Silicon Valley. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy