Inside the Digital Transformation of Community Banking with Tara Seible

Tara Seible, founder of In the Green Marketing, joins the Iowa Tech Podcast to share how she transitioned from the traditional media world to launching a fast-growing digital agency serving community banks. She reveals how burnout from corporate life became the catalyst for entrepreneurship, and why community banking—despite its conservative roots—is ripe for digital transformation. In this episode, Tara outlines the power of combining sales expertise with strategic problem-solving, offers insight into her agency's hybrid team model, and teases her next big move: a software platform designed to help banks harness their data more effectively. With a clear two-year roadmap and potential VC backing, Tara is building more than an agency—she's reshaping how banks think about marketing. Full show notes: https://iowapodcast.com/tara-seible