Inside the Embassy Suites Reinventing the Brand

A Michelin-recommended restaurant on top of an Embassy Suites changes the conversation pretty quickly. I spoke with Bonnie Campagnolo, Global Head of Embassy Suites, from the rooftop of the brand's Asheville hotel, where the restaurant draws customers seven nights a week. The property combines two-room suites, breakfast and the evening reception with meeting space, serious food and beverage, and a rooftop experience befitting the Asheville market. Bonnie explains how Embassy Suites gives developers more flexibility to shape each hotel around local demand while protecting the elements that keep guests choosing the brand. That approach lets owners add restaurants, bars, meeting space and other revenue drivers without turning every Embassy Suites into the same building. Click through and watch my latest #NoVacancyNews video to see how this Asheville property pushes the brand in a new direction and hear where Bonnie plans to take Embassy Suites next. Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.