Inside the Fight for Equitable Healthcare and Physician Freedom with Dr. Michelle Cooke

On this episode of My DPC Story Podcast, Dr. Michelle Cooke, founder of Sol Direct Primary Care in East Point, Georgia, shares her inspiring journey from burnout in fee-for-service medicine to building a thriving direct primary care (DPC) clinic dedicated to Black women’s health and wellness. Dr. Cooke discusses overcoming the challenges of the broken insurance-driven healthcare system, embracing entrepreneurship, and honing her practice’s mission to combat health disparities in her community. She offers valuable insights on scaling a DPC clinic, effective patient-centered marketing, hiring strategies, and leveraging technology and EHRs to streamline care. Listeners will learn about the impact of DPC in underserved areas, the importance of mindset shifts for physician entrepreneurs, and how personalized, transparent care empowers both doctors and patients. Tune in for actionable tips and inspiration for those considering the DPC model or seeking to revitalize their medical career.VOTE IN THE 2025 BATTLE OF THE EHRs!!! Vote for your favorite Electronic Health Record!Meet the My DPC Story team at DPC Summit NOLA! Summit bundles are live: HERE the Physician Owner's PlannerThe "insurance is not healthcare" teeA digital tool bundle for your practice A website reviewA 50% off our $350 Patient Explainer VideoPlus a chance to win an hour with Dr. Concepcion.  Cooperative of American Physicians or CAP. Learn more about the medical malpractice company used by Dr. Maryal Concepcion since 2021 at capphysicians.com or by calling 800-356-5672.Guava Health. A premium patient experience, pulling data from EHRs and wearables, helping  see the full picture and uncover root causes to deliver personalized care. ZION HealthShare. Get peace of mind for major medical events without going back into the insurance maze.  Hint AI helps you move faster through every stage of the patient visit. Hint AI Chat lets you ask questions about a patient's chart and instantly surface relevant notes, labs, and clinical history. Learn more at hint.com/ai.Support the showGET your FREE MONTHLY BUSINESS TOOL DOWNLOADBecome A My DPC Story PATREON MEMBER! SPONSOR THE PODMy DPC Story VOICEMAIL! DPC SWAG!FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube