Inside the Franchise Playbook with Charlie Lerg – From Subway to Game Day Health

In this episode, we sit down with multi-unit franchisee Charlie Lerg to explore the real-world journey of owning and operating national and regional brands—including Subway, Game Day Health, and Detroit Wing Company. Charlie unpacks the challenges and rewards of running a diverse franchise portfolio, what it takes to scale, how to manage brand expectations, and why local execution still matters most. If you're curious about franchising, business growth, or just love wings and game day vibes, this one’s for you.