Inside the Global TV Machine: Greg Johnson on Relationships, Risk, and Betting on Stories

Every show you've ever binged got made because someone bet on it before anyone knew if it would work.Greg Johnson is Executive Vice President, Americas and Asia Pacific at Cineflix Rights, the UK's largest independent TV distributor. His career spans Disney-ABC International Television in Asia Pacific, BBC Worldwide Americas, and ITV Studios, where he helped close deals for Vanity Fair, Victoria, and Poldark before joining Cineflix in 2024.In this episode, you'll learn how deficit financing actually works, what it means to pitch a series that won't finish filming for five years, and the real difference between how BBC and ITV Studios operate. Greg also shares the line he lives by when a deal isn't going to happen: “A quick no is the second best answer.”This is a conversation about relationships, risk, and what it actually takes to bet on a story before the world knows it's a hit.Mentioned in this episode:Full Tilt with Belinda Bradford is brought to you by WEGroup Global. We design and run retreats, summits, and offsites for creators, growing businesses, associations, and enterprises. We build on a simple belief: human connection matters more now than ever. The world has never been more connected, and people have never felt more alone. As AI takes over the routine work, judgement, trust, and the ability to lead a room are what's left to compete on. That still only happens in person. That's why we do what we do. We handle the hotels, the venues, the bookings, the logistics, and all the risks, backed by a network of 8,000+ hotels and venues in over 100 countries, trusted vendors and tour partners, and access to VIP tickets and top speakers most people can't get on their own. All you have to do is show up and connect with the people in the room. One team, one plan, from first idea to final day. Learn more about us at wegroup-global.com Connect with us at [email protected]